Hi there — don’t be a stranger.

I’m Siiri, a Senior UX & Service Designer. I connect user research with hands-on UX to shape clear, coherent, and scalable digital product experiences across touchpoints. I’m always curious to learn how systems, people, and design can work better together.

I work across the full design process, with a particular strength in making sense of complex contexts. I support teams in moving from scattered insights and assumptions toward shared understanding, clear structures, and concrete design direction.

I believe the strongest solutions begin with a clear, shared understanding of the problem. I take ownership of design outcomes and create clarity across services and interfaces through well-structured flows, coherent interaction, and intentional design decisions that align user needs with organisational goals.

I thrive in environments where design is closely embedded in teams and decision-making, and where customer experience actively shapes both strategic direction and what teams build.

— Siiri

Core competencies

• Service Design & UX Design

• User research

• Facilitation

• Prototyping & User testing

• User flows / Information architecture / Visualisation

• Strategic problem framing

• Project planning & Presales

• Responsible use of AI for ideation, synthesis and rapid iteration