Väylä
An Interactive guide for immigrants
Spring 2015, Siiri Lepola / Maija Mäenpää / Tilda Jyräsalo
Improving e-services with service design methods
An interactive guide Väylä was created in collaboration with Finnish Immigration Service (Migri). Our task was to get to know to our partner company and create a service design solution based on our insights and discoveries.
Migri is an agency that processes and decides on matters related to immigration, residence, refugee issues, and Finnish nationality. We noticed that the issues Finnish Immigration Service is dealing with are complex and that the applying processes were not clear enough.
Our team produced an user-centered interactive solution, Väylä, to be part of the website of Finnish Immigration Service fixing the occurred problems in the e-services.
Check out Väylä - prototype
Notice: Finnish citizenship path working completely - others as a reference
our process
Background research
- Visits to Finnish Immigration Service
- Customer journey mapping
- End-user interviews
- Survey for the phone customer service employees
- Analysing the customer satisfaction survey
Challenges
- Complex processes
- Information is in many places
- To clarify instructions and guidance
- Improve the websites for customers' point of view
Key findings
- A need to promote customers’ independent use of e-services
- Image issues are strongly related to the user experiences
- A need to pay attention to customers’ own application processes